Brighton – A Fashion and Beauty Blogger’s Paradise

Brighton has always offered a view, a political opinion, a voice, a sound and bags of style. And if the plethora of conferences and events in the city is anything to go by, it is also a key European digital hub. So is it little wonder that there are more bloggers and vloggers per square mile in Brighton than almost anywhere else in Britain?

We chatted to one of the city’s leading Fashion and Beauty Bloggers Louise Victoria about everything Brighton….


How long have you lived here?


2 years – I came down as I was looking for a new life outside London (it was getting too expensive and I just wasn’t happy there). I now can’t see myself anywhere else!


What is it about Brighton you love?


There’s always something exciting going on, such as a new restaurant opening or festival. Throughout the year it’s always got a buzz to it, but Brighton is at its best in summer, when the sun’s out and everyone heads to the beach. It’s just such a fantastic community atmosphere.


What made you start a blog?


I was working in PR about 4 years ago, when blogging was just taking off, and basically just thought ‘I could do that!’. It went from there really and I’ve been talking about make-up and clothes ever since.


Where do you shop?


Recently I’ve been trying to invest in fewer but better quality pieces, so I’ve been heading to places like Cos, Whistles and All Saints a lot. I do still have a lot of love for Topshop and Zara though!


Who are your style icons?


My style icons are other bloggers really, people like Liv Purvis from and Carrie from – they have amazing style that just looks effortless.


What are your favourite items of clothing?


Currently I’m into classic pieces like cashmere jumpers, denim, well-fitting leather jackets. Anything that I know will still be in style season after season.


How do you decide what you will blog about?


I really just blog about things that I’d want to read. I try to steer away from writing about things just because they are on-trend and only talk about things that I’m passionate about.


Do you feel Brighton offers a good range of shops?


I love the range of vintage and independent shops in Brighton – better than many other places I’ve visited – in my opinion.

A bigger Zara would be music to my ears – equally it would be great to have a Mango or Uniqlo.


If there is one thing you could buy for yourself, money no object, what would it be?


I think it would be a fancy handbag – a Chloe Drew or Faye bag would be amazing!


Louise Victoria


D2 Interactive